移动互联网时代微商的利与弊分析

Analysis of the advantages and disadvantages of We Chat business in the era of mobile Internet

伴随着移动互联网的发展,以及2015微商元年的开始,微商在朋友圈呈现爆炸式增长,多个成功的营销案例挑动着消费者的神经。文章以当前微商发展中呈现出的优缺点为依据,针对其发展模式进行探讨,并结合当今市场营销情况提出建议。

With the development of mobile Internet and the year of 2015 as the first year of WeChat business, WeChatbusiness has experienced an explosive growth in moments which is a funtion module of WeChat, and many successfulcases of WeChat marketing have attracted the attention of consumers.In this paper, we discuess the developing modebased on the advantages and disadvantages of WeChat which have emerged in the development of WeChat business,and put forward corresponding suggestions combining the current marketing situation.