摘要
伴随着移动互联网的发展,以及2015微商元年的开始,微商在朋友圈呈现爆炸式增长,多个成功的营销案例挑动着消费者的神经。文章以当前微商发展中呈现出的优缺点为依据,针对其发展模式进行探讨,并结合当今市场营销情况提出建议。
With the development of mobile Internet and the year of 2015 as the first year of WeChat business, WeChatbusiness has experienced an explosive growth in moments which is a funtion module of WeChat, and many successfulcases of WeChat marketing have attracted the attention of consumers.In this paper, we discuess the developing modebased on the advantages and disadvantages of WeChat which have emerged in the development of WeChat business,and put forward corresponding suggestions combining the current marketing situation.
出处
《江苏科技信息》
2017年第2期76-77,共2页
Jiangsu Science and Technology Information
基金
2015年苏州经贸职业技术学院科研课题
项目编号:KY-ZS1514
关键词
微商
优势劣势
网络营销
WeChat business
advantages and disadvantages
network marketing