实践能力培养下的网络营销实训教学研究

Network Marketing Training Teaching Based on Practical Ability Training

以网络营销课程中的实训教学为研究视角,探索了在教学过程中贯穿引入网络创业的实训理念,在互联网真实环境下,将网络营销理论知识与网络营销市场调研、营销导向型网站规划、淘宝网建店、网络营销策划设计等实战环节紧密融合,使学生掌握的知识能力体系完整,突出学生实践能力培养,提高了学生的动手操作技能和分析解决问题的综合应用能力。

In this paper,taking the ＂practice teaching＂ as the research perspective in the course of net- work marketing, it led into the entrepreneurship training idea in teaching process through the introduction of network exploration, in the real internet environment, the network marketing theory and network market- ing research, marketing oriented site planning, taobao, comshop, buiding the network marketing planning design and other combat areas were closely mixed together to enable students to master the knowledge and ability of the complete system, highlight the practical ability of students, improve the students＇ practical skills and comprehensive ability of analyzing and solving the problems.