接受美学视角下中西电影预告片的文化美学对比

A Comparative Study on Chinese and Western Cultural Aesthetics in Trailer from the Perspective of Receptional Aesthetics

电影预告片作为电影上映之前的宣传手段,已经成为观众最终踏入影院的决定因素之一。因此,预告片作为一种特殊的广告吸引观众消费,其包含的内容就要想方设法引起观众的观影欲望。本文欲以接受美学为理论指导,通过对中西方电影预告片的对比,研究电影预告片是如何以受众的文化审美为出发点来制作预告片。

As a method of film promotion, the trailer turns into one of a key factors that influences the spectators whether to watch a film, which have become a special advertisement. This paper makes a comparative analysis on the Chinese and Western cultural aesthetics in trailer from the perspective of receptional aesthetics. The importance of this study lies in acquainting cross - culture students with a deeper understanding of cultural dissimilarities from the perspective of aesthetics.