基于生活方式特性的消费者行为研究

Consumer behavior based on lifestyle characteristics

以健身俱乐部会员为研究对象,通过问卷调查法和数理统计法对消费者行为进行研究。结论:第一,生活方式特性变量中追求健康、追求自我、完成目标、追求品牌对认知产生了影响。第二,生活方式特性变量中追求健康、追求自我、完成目标、追求品牌对行为承诺产生了影响。第三,运动承诺对消费者行为产生了影响。第四,生活方式特性变量中追求健康、追求自我、完成目标对消费者行为产生了影响。

With the members of the fitness club as subjects,the consumer behavior was studied through the questionnaire survey and the mathematical statistics method. It has been conluded that at first,the life-style characteristics of the variables in the pursuit of health, ego,the goal and the brand has an impact on the ognition. Second, the lifestyle characteristics of the variables in the pursuit of health, ego, the goal and the brand has an impact on the commitment. Third, the sports commitment has an impact on consumer behavior. Fourth, the life-style characteristics of the variables in the pursuit of health,ego and the completion of the target has an impact on consumer behavior.