互联网+体育旅游产业发展的SWOT分析及对策研究

SWOT analysis and countermeasure research on the development of Internet+sports tourism industry

利用文献资料、逻辑分析等研究方法,对互联网+体育旅游产业发展的SWOT(优势、劣势、机遇、威胁)进行分析。研究结果显示:互联网+体育旅游产业具有资源丰富、融合性强的优势,具有市场开发难度大、缺乏专业的复合型人才的劣势,具有国家政策支持,在线旅游市场交易规模持续增长的机遇,以及市场竞争激烈与外部风险因素较多的威胁。针对以上研究结果,提出加大市场开发力度、优化网络服务平台、强化安全保障体系以及加大政府引导力度与建立复合型人才培养机制的相关对策,旨在为互联网+体育旅游产业的融合发展提供理论依据。

This paper analyzes the SWOT （ advantages,disadvantages,opportunities and threats） of the Internet ＋ sports tourism industry with the methods such as literature and logic analysis. The research results show that the Internet＋sports tourism industry has the advantages of rich resources and strong integration. However, it has disadvantages of difficult market development and lack ol inter-disciplinary talents. It has the opportunities of national policy support and the increase of online travel market transactions. However, it has more threats of market competition and external risk factors. In view of the above research results,the author puts forward the countermeasures to increase the market development, optimize the network service platlorm, strengthen the security system, increase the government guidance and establish the training mechanism of the compound talents, to provide a theoretical basis for the development of the Internet＋sports tourism industry in China.