“互联网+”时代应用型本科高校新型外贸人才培养的SWOT分析

New Talent Cultivation for Foreign Trade in the Application Type Undergraduate Course under the “Internet Plus” Based on SWOT Analysis

随着"互联网+"市场环境的变化,滋生出了新型外贸人才的需求。培养兼具电商、外贸、网络销售与外商沟通技能的融合型、创新型、应用型外贸人才,成为应用型本科高校亟待解决的难题。立足应用型本科高校,全面展开新型外贸人才培养的swot分析,包括外部机会、威胁分析与内部优势、劣势分析,以期为外贸人才培养模式改革提供参考。

The demand of new talents in foreign trade comes into being with the change of ＂Internet Plus＂in market.How to construct the inter-disciplinary talent service for electric business,foreign trade,internet sales and communication are the significant problems to be solved in the application oriented undergraduate course.Based on SWOT analysis,the article deeply analyzes the strength,weakness,opportunity and threat of cultivation for trade professionals in the application oriented undergraduate course,and expects to point out the reform direction of training mechanism for trade professionals.