创业动机与创业学习关系研究

RESEARCH ON THE RELATIONSHIP BETWEEN ENTERPRENEURIAL MOTIVATION AND ENTERPRENEURIAL LEARNING

以创业者的创业动机为研究对象,通过对安徽省14个地市新创企业的访谈和调查,实证分析了创业动机与创业学习的关系。研究结果表明,生存动机与创业学习呈显著负相关,这可能由于生存动机的创业者,是被迫创业,不愿意花费一定的学习成本,因此,学习意愿和学习强度较小,且创业者的生存动机越强烈,创业学习行为越弱。机会动机与创业学习呈显著正相关,这可能由于机会动机的创业者是主动把握机会,积极创业,面对创业过程中的不确定性和风险性,愿意花费成本进行创业学习,提升创业胜任力,促进新创企业健康可持续发展,且创业者的机会动机越强烈,创业学习行为越强烈。

Taking entrepreneurs as the research object, this paper carries out research and interviews new start-ups of 14 cities in Anhui Province. Based on the data of 501 samples, the empirical analysis of the relationship between entrepreneurial moti-vation and entrepreneurial learning is made. According to the classification of entrepreneurial motivation, Global En-trepreneurial Motivation divides entrepreneurial motive into opportunity motivation and survival motivation to study the effect of different entrepreneurial motivation on entrepreneurial learning behavior. The results show that survival motivation and en-trepreneurial learning are significantly negatively correlated, which may result from the entrepreneurs are forced to start and they do not want to spend a certain amount of learning costs. Thus, the willing of learning and the learning intensity are weak. The intenser the entrepreneurial survival motivation is, the weaker the entrepreneurial learning behavior is. However, opportu-nity motivation and entrepreneurial learning are significantly positive correlated, because entrepreneurs with opportunity moti-vation would like to take the initiative to seize the opportunity and actively start up. In the face of uncertainty and risk of en-trepreneurial process, they are willing to spend the cost of entrepreneurial learning to enhance entrepreneurial competence , to promote the healthy and sustainable development of new enterprises. The more the entrepreneurial opportunities motivation is, the stronger the entrepreneurial learning behavior becomes.