我国月子会所发展的SWOT分析

SWOT Analysis of Development of Confinement Center

近年来,受国家二孩政策开放、国民生活水平提高、消费观念转变的影响,人们对母婴护理服务的需求日益增加,月子会所行业呈现蓬勃发展之势。笔者通过SWOT分析法,就我国月子会所的发展,综合分析其内部优势(S)和劣势(W),外部机遇(O)和威胁(T)等影响因素,认为月子会所的发展中内部优势和不利条件并存,外部机遇和挑战同在,应发挥优势,克服劣势,抓住机会,防范风险,为我国月子会所的发展提供借鉴与帮助。

In recent years,with the influence of the two-child policy, the improvement of national living standard, and the changes in consumption concept, the demand for maternal and child care services is increasing,and there is a growing tendency of flourishing among confinement center industry. This paper analyzes the development of confinement center combining the strengths,weaknesses,opportunities and threats（SWOT）. Both strengths and weaknesses remain with the development of confinement center and external opportunities and threats coexist. After the comprehensive assessment of these factors, we should rely on the strengths, overcome the weaknesses, take the opportunities and avoid risks for the long-term development of confinement center.