网络泛娱乐化背景下思想政治教育探微

Ideological and Political Education under the Background of the Excessive Entertainment Phenomenon in Cyberspace

网络泛娱乐化主要是指在网络空间娱乐元素全方位渗透到人们生活的现象,它显性地表现为网络媒体内容的娱乐化报道,隐性地表现在人们的思想和认知方面"娱乐至死"倾向。它的产生既是网络技术与媒体联合发展的结晶,也是消费主义和大众文化发展的结果,还是当代城市生存语境与人们的娱乐心态相互契合的产物。面对泛娱乐化的网络环境,思想政治教育需要在辩证认知这一现象的基础上,明晰自身任务,创新教育引导方法,做好网络领域的主流思想引导和正确的价值导向工作。

The excessive entertainment phenomenon in cyberspace is mainly refers to a full range of entertainment elements penetrated into all aspects of people＇s life,and it performs in the network media content of entertainment and is also reflected on people＇s cognitive disposition.It is the crystallization of the joint development of network technology and the media,and is also the result of the prevalence of consumerism and mass culture development,and the product of contemporary urban living context and people＇s entertainment mentality.In the face of the excessive entertainment in cyberspace,the ideological and political education needs to be on the basis of dialectical cognition to this phenomenon,to clarify its own task,to innovate the guide method,to complete the task of mainstream education and to value guidance in the cyberspace.