“互联网+”视角下我国文化产业发展路径探究

Research on Route of China's Cultural Industry Under the "Internet+" Perspective

新常态背景下,发展文化产业、推动文化产业结构的优化升级,有利于推动创新型国家的建设,维护国家文化主权、实现公民文化权利。当前我国文化产业的发展面临文化消费水平低、融入实体经济难、供给短缺以及走出去依旧薄弱等问题。文章认为,为了促进文化产业的发展,依托"互联网+"战略,提出互联网激发文化消费意愿、打通文化领域产业链;促进供给侧结构性改革,互联网释放文化发展潜力;加速文化产业走出去等建议。

Under the new normal background, development of cultural industries can optimize the industrial structure, promoting the construction of an innovative country, safeguarding national cultural sovereignty and the realization of civil and cultural rights. Current the development of China＇s cultural industry is facing some issues, for example, low cultural level of consumption, difficult to integrate into the real economy, the shortage of supply of the prominent contradictions and going still weak. In order to promote the development of cultural industries, we should rely on the ＂Internet ＋＂ strategy： service upgrades, stimulate cultural consumption; elimination of barriers, open up the industry chain in cultural fields; promote supply-side structural reforms, release of cultural development potential, accelerate the cultural industry to go out.