广告学专业课程双向性需求实践教学模式及特色

The Practice Teaching Mode and Characteristics of Two-Way Need of Advertising Professional Course

广告学是一门综合性的应用学科,由于其实践性较强,单纯的理论教学与传统的教学方法已不能适应广告学专业的发展要求,其教学模式必然也需要进一步探索和完善。广告学专业课程双向性需求实践教学模式能够实现传统教学与新媒体技术、理论基础知识和综合实践经验、协作性与互动性以及教育输出与市场需求的双向对接,对广告学专业课程的发展有着举足轻重的作用。

Advertising is a comprehensive applied discipline. Due to its stronger practicality, simple theory teaching and traditional teaching methods can＇t adapt to the need for the development of advertising major, and the teaching mode must be further explored and perfected. The practice teaching mode of two-way need of advertising professional course can realize the two-way combination of the traditional teaching and the new media technology, the basic theory knowledge and the comprehensive practice experience, the collaboration and the interaction, and the education output and the market demand, and has vital significance to the development of advertising professional course.