广东老字号新媒体平台应用综述及策略建议

Strategy Recommendation on the Application of New Media Platform in Guangdong Old Established Firm

广东老字号是当地文化和经济的结晶,有极强的品牌价值,但随着新媒体在信息传播等方面对消费者的影响越来越大,老字号也须跟上时代步伐,有效应用各种新媒体平台,不断探索创新新营销方式。通过调研,概况分析广东老字号新媒体平台的使用现状,剖析总体应用中存在的问题,最后提出相关对策建议。

Guangdong old brand values. With the inc established firm is the local culture and economy crystallized, which has strong reasingly effect of new media in information dissemination on the customers, the old established firm should Keep up with the pace of the times, applying various new media platforms to innovate marketing model. Through the investigation, the paper makes a general analysis of the situation of the application of new media platform in Guangdong old established firm and the problems existed in the practical application. Finally, the author proposes the relevant strategy recommendation.