反思与再造:非物质文化遗产的社区传播

Reflection and reconstruction:Community communication of intangible cultural heritage

非物质文化遗产从其历史发展过程中看,就是区域、民族、国家的共同记忆,其自身蕴含着极其丰富的历史文化信息;同时,非遗中的许多民俗、节日都具有强烈的仪式表征,使人们在信仰共享中得到精神满足和情感宣泄。非物质文化遗产作为媒介,其本身就与传播有着密切的联系。"传播构成社区",从戏班到剧团再到如今的网络非遗社区,传播编织了人际网络,促进了社区认同的形成,构建了非遗的想象共同体。非遗社区的发展有两个问题需要解决:一是社区传播能力的提升;二是"线上"和"线下"的叠加。

Intangible cultural heritage is a common memory of region, nation, state, from its historical development process. Its implication are extremely rich historical and cultural information. At the same time, many folk custom,festival have strong characterization of rituals,which could satisfy people in spiritual beliefs and emotional catharsis.Intangible cultural heritage as a medium, which itself is closely linked with communication.＂communication constitute community＂, from folk theatrical troupe to nit troupe to today＇s network intangible community of Intangible cultural heritage, the communication weaves social network, promotes the formation of community identity, constructs the imagined community. There are two problems about the community need to be solved：First, the ability of community communication should be to enhance; the second, the ＂online＂ and ＂offline＂ is superposition.