九寨沟风景区游客入游距离特征研究

DISTANCE CHARACTERS OF TOURIST TRAVEL BEHAVIOUR IN JIUZHAIGOU DISTRICT, SICHUAN, CHINA

九寨沟风景区属于长江支流水系的上游 ,是长江支流源头区以景观资源 (尤其是水景观 )及生态旅游资源为特色的典型地区 ,目前旅游业成为当地及同类地区的旅游重要产业。旅游市场是当地旅游发展基础之一。在实地游客抽样调查及旅游区游客登记统计共涉及约 2万人统计资料及数据库处理的基础上较系统地研究了九寨沟入游游客的入游距离特征。对九寨沟不同目标市场游客的入游距离特征进行了统计描述 ,揭示了游客入游距离与年龄、收入、职业、文化、心理收入、旅游态度相关 ,而与旅游动机相关性不明显 ,景观偏好可以反映游客的旅游心理特征 ,并在一定程度上影响入游距离。同时揭示了入游距离感知的距离衰减特征 ,印证了心理学感知理论中的韦伯理论在距离感知中的体现。

The Jiuzhaigou Reserve belongs to the upstream drainage basin of a branch of Yangtze River, which is a typical upstream region of Yangtze River with landscape attractions (especially water scene) and primeval ecological tourism attractions. Tourism industry plays a more and more important role in local economic system. With data of spot check and entrance registration of a total 20 000 tourists, we studied a variety of characters of travel distance of tourists.The travel distance of tourists is related to their age, occupation, education level, practical income, self perceived income level, and tourist attitude, yet not to the tourist motivation. Landscape preference can reflect psychological character of a tourist, and influences the travel distance to some extent. It is also proposed that the perceived distance be with character of distance decay, i.e., the longer the travel distance is, the less the increased perceived distance with same extra distance unit, which is supposed to be in coincident to a classic psychological law of human perception--the Weber's Law. Finally, the travel distance to a substitute destination to Jiuzhaigou chosen by a tourist is supposed to be related to travel distance to Jiuzhaigou.