高职院校会展策划与管理专业USP建设的思考

Thoughts on the Construction of USP for Exhibition Planning and Management Specialty in Higher Vocational Colleges

会展策划与管理专业是一个新兴的专业,在全国和广东的许多高职院校都开设了这个专业。此专业要突破"同质化"的建设,可以从四个方面进行探讨:基于USP的专业人才培养目标设置,基于USP的专业课程体系设置,基于USP的专业教学方法改革和基于USP的专业质量评价体系。

Exhibition planning and management is a new emerging major. It appears in many higher vocational colleges in Guangdong, in every part of China. In order to break through the homogeneous major competition among the colleges, we can discuss this issue from the following four aspects： the establishment of professional training objectives based on USP; the establishment of professional curriculum system based on USP; the reform of professional teaching methods and the professional quality evaluation system based on USP.