我国高校图书馆微博个性化展示实证研究

An Empirical Study on Personalized Demonstration of University Library Microblog in China

为增强图书馆微博营销影响力,制定个性化营销方案,对微风云榜中高校图书馆微博进行调查,分析这些微博的基本情况、身份信息及个性化模块展示,归纳出高校图书馆微博增加粉丝及内容吸引力的秘诀,提出了在头像、标签、简介、基本讯息、增添模块等方面进行个性化建设的建议。

In order to enhance the influence of the library Microblog marketing and help developing personalized marketing programs, this article investigates some outstanding Microblog of university libraries, and analyzes the basic information, status information and personalized models of them. Meanwhile, it summarizes the experience on how to increase the appeal to fans and the appeal of the content of university library Microblog, and suggests the Microblog be personalized in the headshot, labels, introduction, basic information and other aspects.