“茅台祭水节”的观察与思考

Thought on Maotai Water Worship Ceremony

"茅台祭水节"是新世纪初在中国酒都仁怀涌现出的一项以酒文化为核心、以祭祀文化为表征、以水文化为载体的重要文化活动。经过十余年的发展,已经具备了"新民俗"的一些基本特征。无论是从组织结构还是参与程度上,都已经是茅台镇乃至仁怀市的重要文化活动。在剖析传统水文化的基础上,对"茅台祭水节"进行透视,并在此基础上对其进一步的发展方向进行思考,以期为文化与产业之间的协同发展提供一些思路和借鉴。

Maotai Water Worship Ceremony is a cultural activity in Renhuai at the beginning of this century. It takes liquor culture as the core, ritual culture as its symbol, and water culture as the carrier. Over ten years of development has endowed the ceremony some basic features of new folk custom. Either from the perspective of organizational structure, or from the degree of participation, it has become an important cultur- al activity in Maotai town, and even in Renhuai. In this paper, based on the analysis of traditional water culture, Maotai Water Worship Cere- mony was interpreted and its development directions were discussed to provide useful reference for coordinated development of culture and in- dustry.