平台生态系统发展精要与政策含义

Platform Ecosystem's Essence of Development and Policy Implications

平台日益成为重要的经济模式;平台是以生态系统的形式存在与运行的;平台生态系统是平台利益相关者及相关事物构成的整体,其发展好坏决定了平台模式的成败。平台生态系统发展可从珊瑚礁演变中获得有益的启示。平台生态系统发展起于利益相关者分析,生于利益相关者联系,成于利益相关者互动,需要平台吸引力和资源集结力共同作用。平台生态系统发展依赖利益相关者共创价值和共同演化,需要实施多利益相关者的共同治理,而互联网平台生态系统健康发展揭示了多利益相关者共同治理的成效与机制。平台生态系统发展有着一定的政策含义:一是树立平台生态系统整体意识,二是制定平台生态系统特定政策,三是强化平台生态系统多方利益相关者治理,四是针对平台不同利益相关者实施分类与精准管理。

Platform has become an important economic model which exists and functions as ecosystem. As an integral whole, platform ecosystem is made up by stakeholders and other related interest groups, whose development will decide whether a platform success or not. The evolution of reefs can draw light on the understanding of platform ecosystem＇ s development. The conception of platform ecosystem arises from stakeholders＇ analysis. It further forms by stakeholders＇ connection and boomed via their interaction. The platform attraction force and resource gathering force also play an essential role. Since the development of platform depends on the ＇value-sharing and coevolution of stakeholders, it is necessary to implement multi-stakeholder＇ s governance, whose effect and mechanism can be revealed by the healthy development of the Internet platform ecosystem. The development of platform ecosystem has certain policy implications ： Firstly, it is necessary to set up the consciousness within the platform ecosystem. Secondly, platform policy need to be specially formulated. Thirdly, the multi-stakeholders＇ governance need to be strengthened. Lastly, classification and precise management of different stakeholders need to be implemented.