旅游专业服务性人才培养模式研究

Research on Tourism Service Training Mode

国内外旅游和酒店管理高等教育的发展增加了我国学生的求学机会,却也带来了激烈的竞争。为了扩大生源,在全球教育市场中获得持续的竞争优势,旅游院校必须积极的引入行之有效的营销策略。教育服务具有自身特征,旅游院校应根据具体情况,构建适合自身院校及学生的服务营销体系。

The development of tourism and higher hotel management education not only increased the chances for students in our country, but also brought fierce competitions. In order to expand enrollment, achieve sustainable competitive advantage in the global education market, tourism colleges must take in effective marketing strategies actively. Education service has its own characteristicsu and tourism colleges should construct their own colleges and the students＇ service marketing system based on specific circumstances.