民族传统体育文化国际传播的新挑战与应对策略

New Challenges and Countermeasures of the International Communication of National Traditional Sports Culture

中国民族传统体育文化是中国五千年文化历史中重要的一部分,中国民族体育文化对国际体育文化也具有一定的影响力。民族体育逐渐被奥运会吸纳,引起世界各国的关注与重视。在当今全球大环境中,我国应该针对民族传统体育文化进行整顿与剖析,坚守自身文化的特色性,多渠道传播民族体育,以期带动中国文化的传播。

Chinese traditional sports culture is an important part of five thousand years of cultural history in China, and it also has a certain influence on the international sports culture. National sports gradually absorbed by the Olympic Games, which caused the attention all over the world. Our country should carry on the reorganization and the analysis of the national traditional sports culture, adhering to the characteristics of their own culture with multi-channel communication of national sports, in order to promote the spread of Chinese culture.