基于游客感知的景区供给质量提升分析——以辽宁青山沟风景名胜区为例

How to Improve Scenic Supply Quality According to Tourist Perception:A Case Study of Qingshangou Scenic Area in Liaoning

本文以辽宁青山沟风景名胜区为例,以游客网评辽宁青山沟风景名胜区文本为研究资料,以业界学者旅游感知研究成果为理论基础,对搜集到的游客网评辽宁青山沟风景名胜区文本资料进行感知要素提取,根据景区决定性感知要素和非决定性感知要素的划分与分析,结合网评游客感知要素关注度和评价值组合结果,确定游客对景区的感知效果,进而确定景区的优势与不足,并在此基础上通过双因素理论、内外因辩证关系原理,提出提升景区供给质量的建议。

Perception elements were extracted from evaluation materials on the Internet of Qingshangou Scenic Area in Liaoning. According to the division of decisive and indecisive elements for a scenic area and the attention and evaluation gotten from the perception element survey, the tourist＇ s perception effect was obtained. According- ly, the advantages and disadvantages of the scenic area were determined. Furthermore, some advice to improve the supply quality of the scenic area was proposed with two - factor theory and the dialectical relationship of internal and external causes.