自媒体音乐传播特征及内在运行机制

Characteristics of We Media Music Transmission and Internal Operating Mechanism

人们在实践中涉及的音乐活动都是与音乐传播密不可分。媒介利用自身专有的方式,改变人们感受、认知和欣赏音乐的方式。自媒体音乐传播的特征反映在不同的传播渠道给音乐传播带来不同形式的传播效应和运行机制,在移动传播中具有移动性,这对于推进自媒体平台的发展起到积极的作用。

Music activities involved in people＇s practice are closely connected with music transmission. Media also changes the way how people feel, cognize and appreciate music using its own special ways. Characteristics of we media music transmission reflect in different dissemination effects and operation mechanisms that different communication channels bring to music to and mobility of mobile communication, which plays a positive role in promoting the development of we media platform play a positive role.