博弈视角下的O2O模式

On O2O Mode in the View of Game Playing

近年来O2O模式发展迅速,正深刻地改变着人们的消费和生活方式。以博弈论的视角,构建以商家群体选择O2O模式或单一模式、消费者基于满意程度需求为博弈主体的重复博弈的演化模型,以期帮助企业制订发展战略。

O2O mode has developed rapidly in recent years, and it is profoundly changing the people＇s ways of consumption and life styles. In the view of game playing theory, this paper to construct an evolving model in which business groups select O2O mode or single mode, and consumers, the main body in the game playing, repeatedly play games based on the degree of their satisfaction in order to help enterprises to formulate development strategies.