老龄化视角下济南市未来老年旅游市场发展策略研究

Analysis of Jinan City's Prospective Tourism Market Development in the Perspective of Population Aging Influence

随着济南市经济的发展,其人口结构发生了巨大的变化。由于老龄人口数量的不断增加,济南已成为国内人口老龄化严重的城市之一,老龄人口结构的转变对济南市各行各业均产生了不同程度的影响,旅游行业也不可避免地承受着巨大的压力和挑战。在人口老龄化的视角下,分析了济南市人口老龄化的现状、济南市老年旅游市场的特点以及济南市人口老龄化对旅游市场所产生的影响,继而提出未来发展济南市老年旅游市场的有效措施,以期能为济南市及国内相关旅游企业、行业及政府部门有针对性地开展工作或经营提供借鉴和参考。

With the transformation and development of our country＇ s industrial structure and economic model, the population structure also has enormous changes. With the increasing of aging population, our country has become one of the serious countries which are faced with aging of population. Such change exerts an influence on all the aspects of the society, including tourism industry which sustains a big pressure and challenge. The author of this thesis is rooted on the current situation of our country＇ s and Jinan City＇ s aging population, the characteristics of senior tourists market and the influence of tourist market exerted by aging of population, and then, some effective actions will be taken for the development of future senior citizen tourism in order that these can be used for reference by Jinan City＇ s tourist enterprises and industries.