青少年网络团购消费调查研究——以美团为例

A Study on Internet Group Buying by Adolescents——with Meituan as an example

以美团为例,通过问卷调查研究,呈现青少年网络团购消费的图景概貌,包括其消费人数和频率、消费动机、消费品种、消费过程和消费体验,并通过变量相关性分析,揭示影响青少年网络消费的人口变量因素。

The study attempted to draw a profile about adolescents ＇ group buying via the internet through questionnaires,including the number of consumers,frequency,motivation,types of products,consuming process and their experiences,and reveal the factors concerning population variable influencing their online group consuming behaviors by way of a correlation analysis.