基于“互联网+”的传统印刷业转型路径研究

A Study on “Internet+”-based Transitional Approaches of Traditional Printing Industry

经济的发展和科学技术的提升,使得各个行业都面临着转型升级。特别是"互联网+"时代的到来,使得越来越多的行业开始投入到与互联网的合作中,传统印刷行业也不例外。"互联网+"时代下,使得传统印刷业的服务理念、经营模式以及机械操作方式等都发生了重大的变化。在互联网的冲击下,传统印刷业在获得发展机遇的同时也面临着巨大的挑战,选择何种转型路径是当前传统印刷业急需解决的问题。为此,通过对"互联网+"时代下传统印刷的发展现状及面临的问题进行分析,提出相应的转型路径建议。

Owing to the development of economy and science and technology in the ＂Internet＋＂ age, all the industries have begun to cooperate with the Internet in their transition and upgrading. Printing industry is of no exception since its service concepts, business mode and mechanical operation have been greatly changed due to the influences of the ＂Internet＋＂ technology. However, traditional printing industry is also faced with huge challenges, which determines that the industry has to make a choice among various approaches for transition. Thus, the paper proposed some suggestion based on an analysis on current state and problems of the industry in the ＂Internet＋＂ age.