微信公众平台在高校图书馆信息推送服务中的应用研究

On the Application of Wechat MP to Information Push Services of University Libraries

随着微信的快速发展,微信公众号的信息推送以其即时性与其对话的便捷性等优势,使其成为各个高校图书馆的重要助手。本文分析了微信公众平台在高校图书馆信息推送服务中存在的问题,及微信传播环境下大学生阅读方式的变化,在此基础上提出了微信公众平台在高校图书馆信息推送服务中应用的完善措施。

Information push service of Wechat public accounts has become an important assistant of university libraries owing to its convenience and immediacy along with the rapid development of Wechat. The paper made an analysis over the problems of university libraries in the service as well as the changes of reading habits of university students in the new environment changed by Wechat, and then proposed some possible solutions to improve such services.