摘要
在政策支持、技术支撑以及消费需求的共同作用下,生鲜电商市场呈现出多种商业模式和行业阵营竞相追逐的局面,但由于生鲜商品经营的特点,其电商模式仍需要不断改进和发展。本文选取中粮"我买网"作为典型案例,基于要素视角和模糊综合评价模型对其商业模式进行分析,并提出可行的商业模式改善意见,以期为生鲜电商提供借鉴。
Under the joint action of policy support,technical support and consumer demand,the fresh electric commerce market presents a situation that a variety of business models and industry camps chase drastically,but e-commerce model still needs to be improved and developed continually due to the characteristics of fresh food business.This paper selects COFCO Womai as a typical case,analyzes its business model from the perspective of factors and based on fuzzy comprehensive evaluation method and puts forward feasible suggestions for improving business model to provide reference for fresh electric commerce.
出处
《商业研究》
CSSCI
北大核心
2017年第3期151-158,共8页
Commercial Research
基金
北京市属高等学校高层次人才引进与培养计划项目的长城学者培养计划资助项目
项目编号:CIT&TCD20140307
北京市社会科学基金重点项
项目编号:14JDJGA050
北京市教育委员会人文社会科学重点项目
项目编号:SZ201410011004
关键词
生鲜电商
商业模式
要素视角
模糊综合评价法
fresh e-commerce
business model
factor perspective
fuzzy comprehensive evaluation method
