基于北京冬奥会旅游效应的黑龙江省冰雪旅游的机遇与对策

Opportunities and Strategies of Heilongjiang Ice-snow Tourism Based on the Tourism Effect of Beijing Winter Olympics

冰雪旅游以其独特的健身性与体验性近年来成为了旅游行业发展亮点,黑龙江省因具有独特的冰雪旅游资源获得了较大的经济效益,但也出现了一些瓶颈问题。利用2022年北京冬奥会辐射的旅游效应,对于冰雪旅游资源进行综合开发具有重要意义。分析了目前黑龙江省冰雪旅游发展现状与存在的问题,并且从黑龙江省的冰雪旅游经济、文化以及环境辐射,提出了凭借北京冬奥会给予冰雪旅游发展的机遇,有效促进我国黑龙江省冰雪旅游的发展。

In recent years, the ice-snow tourism has become a highlight of tourism development with its unique fitness and experience. Heilongjiang province obtains a good economic benefit from its ice-snow tourism resources and is also up against some bottleneck problems. It has important significance for com- prehensively developing the ice-snow tourism resources to take advantage of Beijing Winter Olympics＇ ra- diation tourism effect. The paper analyzes the current development and existing problems of Heilongjiang ice-snow tourism. With the opportunity of ice-snow tourism development from Beijing Winter Olympics, it suggests effectively advancing the development of Heilongjiang ice-snow tourism from the economy, culture and environment of ice-snow tourism.