黑龙江省冰雪产业的开发策略

Strategy of Developing the Ice-snow Industry in Heilongjiang Province

黑龙江省具有得天独厚的冰雪资源,发展冰雪产业具有良好的条件。从分析冰雪产业的内涵及冰雪产业发展状况,并在了解黑龙江省冰雪产业存在基础设施落后、冰雪产业有形资产运营低、专业人才匮乏、文化氛围不浓厚等问题的基础上,提出了完善基础设施、构建黑龙江滑雪品牌,树立滑雪旅游形象、提升冰雪产业文化内涵、提高冰雪产业融资水平和培养冰雪产业人才等策略,以期推动黑龙江省冰雪产业的发展。

The ice-snow resources in Heilongjiang province is advantaged for developing the ice-snow in- dustry. Through analyzing the connotation and the current development of ice-snow industry, the paper finds out some problems in Heilongjiang province such as the backward infrastructure, low operation of tangible assets, the lack of professional people and the poor culture atmosphere. For advancing the devel- opment of Heilongjiang ice-snow industry, it suggests some strategies as follows： improving the infras- tructure, building the local skiing brand and skiing tourism image, promoting the cultural connotation, enhancing the financing level and developing the professional people.