文化创意背景下辽宁乡村休闲旅游发展关键要素分析——以丹东为例

Key Elements Related to Cultural Creativity in Rural Leisure Tourism Development in Liaoning Province:A Case Study of Dandong

近年来,乡村旅游成为一个热门的话题,随着城镇化的迅速发展,人们的工作和生活压力越来越大,人们开始追求乡村休闲游。本文以丹东为研究对象,使用问卷调查收集了相关数据,利用实证研究探讨乡村旅游景区游客特性、旅游特性、满意度与行为之间的关系。研究表明自然景观、交通条件、特色餐饮、体验活动与满意度之间存在显著关系,成为影响辽宁乡村休闲旅游发展的关键要素。依据研究结果建议辽宁乡村休闲旅游应以文化创意为起点,创新产品与重塑独特形象,促进辽宁乡村休闲旅游产业更好地发展。

The relationship among the tourist’s characteristics,tourism features,satisfaction degree and behavior was surveyed in Dandong. The results showed that the relationship between tourist’s satisfaction and the natural scenery,traffic conditions,food specialties and experiencing activities was significant; thus they are the key elements that influence the development of rural leisure tourism in Liaoning province. Besides,it is advised that cultural creativity be taken as a starting point for rural leisure tourism so as to create new products and build unique images.