企业外宣翻译中的常见失误及改进策略

On Common Mistakes in the External-Propaganda Translation and Translation Strategies

为了提高企业外宣资料英译质量,本文着眼于英汉两种语言及文化的差异,着重分析了目前企业外宣资料英译过程中在中式英语、四字词语、语境、文化、术语表达等方面存在的几种常见错误,探讨了适合中国企业外宣材料的翻译策略,以便有效指导企业外宣译文更易于被海外读者理解,达到预期的宣传效果。

With the aim of improving external-propaganda translation, this paper mainly analyses the common mistakes existing in them based on the differences between Chinese and English languages and cultures. This paper aims at exploring the appropriate translation strategies for Chinese enterprises and providing some effective instructions for them, so that their external-propaganda translations can be easily understood by foreign readers achieving the expected propaganda effect.