我国体育健身产业研究:“十二五”回顾与“十三五”前瞻

Research on Sport Fitness Industry in China:the Review during "12^(th) Five-Year" and the Expectation during "13^(th) Five-Year"

以文献研究、理论分析为主要研究方法,对"十二五"期间我国体育健身产业研究现状进行了回顾,并对"十三五"期间的研究主题进行了瞻望。研究认为,"十二五"期间我国体育健身产业研究既取得了一定的成绩,也存在一些问题,突出表现在研究力度不大、理论借鉴不足、对市场需求关注不够等方面。在此基础上,结合国家政策以及体育健身产业的发展趋势,提出了"十三五"期间的主要研究议题,包括体育健身产业供给侧结构性改革研究、"互联网+"背景下体育健身产业研究、社会资本视角下体育健身企业发展研究以及区域体育健身产业协同发展研究等4个方面。

In the 13^th Five-Year Period, the sport fitness industry of China will face new opportunities due to the promotion of the national fitness strategy, the construction of Healthy China and the national sport industry poli- cies. Using the methods of literature study and theoretical analysis, the paper looks back to the research status of the Chinese sport fitness industry during the 12^th Five-Year Period and looks forward to the research themes in the 13^th Five-Year Period. The result of the study shows that the researches on the Chinese sport fitness industry in the 12^th Five-Year Period have achieved certain fruits, but some problems can still be seen in the aspects of weak research effort, insufficient theoretical consultation, less attention to the market demands, etc. In line with the national policies and the development tendency of the sport fitness industry, the paper puts forward the main research topics for the 13^th Five-Year Period, including the research on the supply-side structural reform, the research on sport fitness industry under the background of intemet plus, the research on the development of the sport fitness enterprises in the perspective of social capital and the research on the collaborative development of the regional sport fitness industry.