“互联网+”大学生创业模式的评价研究

Evaluation on Entrepreneurial Models of College Students Based on “Internet +”

"互联网+"时代的到来为许多传统企业注入了新的力量,同时也为大学生带来了全新的创业机遇,推动了国家经济与社会的创新发展。通过调研分析"互联网+"背景下大学生创业模式,将其归为自主式创业与依附式创业两大类,并对两类创业模式涉及的内容做了异同点分析;同时从创业者自身属性、创业动机、创业团队、创业资源、创业环境五个方面构建评价指标体系,科学评价了"互联网+"大学生创业模式,深层次分析了各因素对大学生创业的影响程度,并提出了相关建议。

The advent of the ＂Internet ＋＂ era infuses new power to many traditional enterprises, meanwhile also brings new opportunities for college students and promotes the development of national economic and social innovation. Through investigating and analyzing the entrepreneurial models of college students under the background of ＂Internet ＋ ＂, the entrepreneurial models were classified as autonomous pioneering and attachment types, and the similarities and differences related to the two entrepreneurial models were analyzed. At the same time, the evaluation index system was established from five aspects as personal attribution, entrepreneurial motivation, entrepreneurial team and entrepreneurial resources, entrepreneurial environment of the entrepreneurs, to scientifically evaluate the ＂Internet ＋＂ entrepreneurial models of college students, and deeply analyze the influence of each factor on entrepreneurship of college students, accordingly some relevant suggestions were put forward.