基于微信公众平台的高校图书馆讲座服务研究——以江苏省“211工程”高校图书馆为例

Study on We Chat Public Platform-based University Library Lecture Service:Case Study of “211 Project” University Libraries of Jiangsu Province

[目的/意义]旨在推进微信公众平台在高校图书馆讲座服务中的应用。[方法/过程]以江苏省"211工程"高校图书馆为研究对象,通过手机微信搜索和网络搜索,对其利用微信公众平台开展讲座情况进行调查。[结果/结论]提出科学设置讲座菜单、运用群发和互动功能进行讲座调查及讲座预约、开办微信群讲座平台等建议。

[Purpose/significance]The paper is to promote application of WeChat public platform in university library＇s lecture service. [Method/process]The paper takes ＂211 Project＂ university libraries as study case, bases on mobile phone WeChat search and Internet search to analyze status quo of their WcChat public platform-based lecture service. [Result/conclusion]The paper puts forward advices to improving university library＇s lecture service, including setting scientific lecture menu, applying mass texting messages and interactive function to investigate and pre-order lecture, and construing WeChat group lecture public platform.