5Tauber E M , Brand leverage: Strategic for Growth in a Cost- controlled World [J ]. Journal of Advertising Research, 1998 (Aug. - Sept. ) :26 - 32.
6胡晓云.中国农严品的品牌化中国体征与中国万略[M].北京:中国人民大学出版社,2007.
7[英]Mihalis Kavaratzis,G J Ashworth City branding.An effective assertion of identity or a transitory marketing trick?[J]. Place Branding,2006(3): 183 - 194.
