“探路”大型文化旅游城项目的导与视——万达城导向标识系统规划设计

“Exploration” Of Signage And Wayfinding For Large Scale Cultural & Tourism City Project——Design & Planning Of Wanda City Signage & Wayfinding Systems

文章针对文化旅游地产行业现状及发展前景,结合万达集团项目发展战略,由万达商业规划研究院发起,组织行业科研设计机构,在大型文旅项目业态构成及商业运营需求分析的基础上,运用导向标识设计专业规范,建立了以"一个系统、三个分级、十种类型"为核心的导向标识设计体系,为大型文化旅游城项目导视系统的建立奠定了基础,在学术上具有独创性,在行业内具有引领性,从专业角度极大地提升了项目品质及商业运营价值,并有效带动了城市的经济发展。

This article is on the basis of the analysis of the commercial activities structure and operation requirement of Wanda Cultural Tourist City as wen as combining with domestic existing signage system standard. Qtherwise, design system of Large-scale cultural tourist city has been put forward systematically and the core of signage system has been established which is Three Class, Ten Types. All those show a originality in academia and a leading rote in intra-industry, also has a greater social and economic value.