基于媒介议程设置角度的高校校园舆论引导研究

Study on Guidance of Public Opinion on College and University Campus from the Perspective of Media Agenda Setting

高校是人才培养的重要基地,校园舆论在引导大学生成长成才过程中发挥了巨大作用。论文借助媒介议程设置理论,在分析其对高校舆论引导意义的同时,在课程教学、传播方式和实践活动等方面提出相关运用策略,并在关联性、多样化、显著性等方面提出相关建议,助推校园舆论引导工作。

University is an important base for talent cultivation. Public Opinions on campus has played a great role in guiding the growth and development of college and university students. Based on the theory of Media Agenda Setting, this paper analyzes the significance of its guidance to public opinions in colleges and universities and puts forward relevant application strategies from the aspects of course teaching, dissemination methods and practical activities. More relevant suggestions are also proposed from the aspects of relevance, diversity and significance to boost the direction of public opinion on campus.