齐越的播音艺术魅力与现实意义

The Artistic Charm of Qi Yue's Broadcasting and Realistic Significance

在竞争激烈的全媒体时代,播音节目要想达到吸引受众的目的,需要播音员具备高超的播音主持艺术。从播音的艺术个性以及基本素质出发分析了齐越播音的艺术魅力,从播音员定位、播音基本功、播音员文化修养以及播音员要紧密联系群众四方面探讨了其现实意义,以期为播音主持行业的健康发展提供有益思考。

In the highly competitive omnimedia era, broadcast programs cannot achieve the purpose of attracting audience unless broadcasters master superb broadcasting and hosting skills. The author analyzes the artistic charm of Qi Yue＇s broadcasting from the basic quality and artistic identity. Furthermore, in order to provide beneficial thinking for the healthy development of broadcasting and hosting industry, the author also discusses its realistic significance in the following four aspects： the positioning of broadcasters, the basic skills of broadcasting, the cultural literacy of broadcasters and broadcasters should maintain close tie with the masses.