新媒体视阈下微文化传播对大学生媒介素养的影响研究

On the Influence of Micro Culture Communication on College Students' Media Literacy under the Perspective of New Media

微文化是依存于网络体系和新媒体技术的迅猛发展而出现的反映微量思想和微观思维的精神现象。高校的思想政治教育工作者要充分利用新媒体平台,基于其主体化、碎片化、快速化和交互化的特性,对大学生进行思想引领、心智拓展、人格塑造和网络素养的提升等方面的引导与培养,以扩大思想政治教育的覆盖面和影响力。

Micro culture is a spiritual phenomenon, which is a reflection of micro thinking and micro thinking, which is reflected by the rapid development of the network system and the new media technology. Ideological and political education workers should make full use of new media platform, the main characteristics, fragmen- tation, rapid and interaction based on college students＇ideological and mental development, leading personality and network literacy and other aspects of the guidance and training, to expand the coverage and influence of the ideological and political education.