移动电子商务客户价值体系实证研究

Empirical research on the influence factors of customer trust in mobile electronic commerce

笔者通过问卷调查的方法收集样本,利用统计软件对数据进行分析,移动公司的客户价值评价体系制作了调查问卷,在通信行业的客户价值中,选取了月消费额、非语音业务费用、在网时长、信用度指标、口碑价值以及信息反馈价值6个方面进行分析,并根据这些分析提出了一些建议,以帮助移动电子商务更好地获取客户价值。

Author through questionnaire survey of method collection sample, using statistics software on data for analysis, mobile company of customer value evaluation system making has survey questionnaire, in communications industry of customer value in the, selected has months consumption amount, and non-voice business costs, and in network Shi long, and credit degrees index, and reputation value and feedback value 6 a aspects for analysis, and according to these analysis proposed has some recommends, to help mobile e- commerce better of gets customer value.