基于空间分异视角的少数民族村寨商业化感知研究

Study of Commercialization Perception for Minority Ethnic Villages Based on the Spatial Variation Perspective

商业化已经成为区域旅游发展中不可忽视的影响力量,少数民族村寨更是成为旅游商业化影响的首要冲击点,而游客对于旅游地商业化价值的感知差异将直接影响和决定目的地的发展。文章以贵州少数民族村寨为研究对象,以游客商业化感知的空间差异为切入点,通过问卷调查及主成分因子分析的方法,实证检验核心区与外围区游客对于商业化感知存在的价值比较差异。研究结果表明:商业服务是影响游客商业化感知的第一重要因子;居民日常生活形态所造成的商业化影响,表现出空间区域上的感知顺序差异;酒吧及广告牌类型、数量,成为影响游客商业化评价的重要因素。

Commercialization has become an important force in the development of regional tourism. Minority villages are directly affected by tourism commercialization, and the difference of tourists＂ perception for tourism commercialization will directly influence and determine the development of destination. With the ethnic minority villages in Guizbou as a ease, based on the spatial difference of the tourists＇commercialization perception, and through the questionnaire survey and the principal component factor analysis method, the paper tests the differences between the core area and the peripheral area for the tourists＇ commercialization perception. The results show that ： commercial service is the first important factor affecting tourist ＇ perception of tourism commercialization; the com- mercialization effect caused by residents＇daily life forms, which shows the different order for perceived sequence in space area; the type and quantity of bars and billboards are the important factors for Commercial evaluation.