修辞运作的“锚现象”与修辞学的重要特征

Anchoring in Rhetorical Operation and Important features of Rhetoric

锚现象是修辞运作的重要特征,是指修辞者为了劝说听众/读者接受其观点、主张、信念,将之锚定于修辞者认为听众/读者可能会接受、认可或赞同的事物上,从而撬动其对自己的观点、主张、信念的支持或认同。本文首先界定了"锚现象",指出了它的表现形式及心理运作机制,然后顺着其蕴含的意义,论述了修辞学的几个重要特征,并驳斥了"修辞学是诡辩"的说法。

Anchoring, an important rhetorical feature, refers to the speaker＇s strategy of yoking what he intends to persuade the audience to accept or believe on what he thinks his audience may already accepts or believes. The paper first defines the notion of anchoring, pointing out its formal manifestations and psychological mechanism, then, starting from its implications, discusses some important features of rhetoric, and finally refutes the view of rhetoric as sophistry.