黑龙江省会展旅游业发展的SWOT分析

The SWOT Analysis of MICE Tourism Development of Heilongjiang Province

会展旅游,作为一种新兴的旅游形态,因其盈利性好、行业互动性强等优点日益引起世人的关注,并迅速成为世界各国各地促进经济、发展旅游的一个新亮点。黑龙江省会展旅游业起步较晚,目前正处于全速发展的时期,只有利用好优势和机遇,克服劣势,减轻威胁,才能促进黑龙江省会展旅游业健康、快速发展。对黑龙江省会展旅游业的发展现状与前景进行SWOT分析,并利用SWOT矩阵分析法,为制定黑龙江省会展旅游业发展策略提供理论依据和智力支撑。

MICE Tourism, as a new form of tourism, has attracted more and more attention because of its good profitability and strong interaction. It has quickly become a new bright spot in economic and tourism development around the world. MICE Tourism of Heilongjiang Province started late, is currently in fuU speed development period. Only by making good use of advantages and opportunities, overcoming the disadvantages and reducing the threat, can we promote the healthy and rapid development of MICE Tourism in Heilongjiang province. The status quo and prospects of the development of MICE Tourism in Heilongjiang Province were analyzed by SWOT. And SWOT matrix analysis method is used to provide the basis and support for the formulation of the development strategies of Heilongjiang province MICE Tourism industry.