都市女性消费心理对梳妆台设计的影响

Urban Women Consumer Psychological Impact on Dresser Design

本文以现代女性的数量及在消费决策方面的影响力为依据,得出研究都市女性消费心理的必要性,总结了都市女性的消费心理特征。然后以梳妆台为例,结合女性消费心理特征,得出都市女性消费心理对梳妆台形态、色彩、功能、用材、结构五个方面产生的影响。得出结论,虽然梳妆台作为室内套系家具的一部分,要与室内整体风格一致,但作为产品来说,就其设计而言,受都市女性消费心理的影响越来越明显。因此,能否为"她"设计将越来越成为决定产品在市场上立足的关键因素。

This paper which is based on the number of modern women and the influence of consumer decision-making, concluded the necessity of the study of the consumption psychology of urban women, and summarized the characteristics of the consumption psychology of urban women. Then taken the dresser as an example, combined with woman＇s psychological characteristics of consumption, summed up the impact of urban female consumption psychology on the five aspects of the dresser shape, color, function, material and structure. Finally coming to the conclusion that although the dresser as a part of indoor furniture, it should be consistent with the overall indoor style; but as a product, its design is influenced by the urban female consumption psychology more and more obviously. Therefore, the ability of design to ＂her＂ will increasingly become the key factor in determining the product＇s foothold in the market.