我国城市老年群体网络消费中的政府责任分析

The Government Responsibility for the Online Consumption of Urban Old-age Groups

随着互联网科技的蓬勃发展与我国日渐严重的老龄化趋势,越来越多有文化和独立经济能力的城市老年群体参与到网络消费市场中。针对我国城市老年群体网络消费中存在的政府责任缺失问题,如技术、资金、人才的投入不到位,政府对老年网络消费市场的立法不完善,对网络的管理和监督体制不健全,老年群体的诉求和反馈渠道不畅等,政府应引导和支持城市老年群体的网络消费,监管和规范城市老年群体网络消费环境,建立和完善城市老年群体网络消费制度,倡导和培养老年群体正确积极的网络消费观,不断完善政府部门在城市老年群体网络消费中应负的责任。

With Internet technology booming and increasingly serious population aging, more and more well-educated and economically independent urban old-age residents participate in the online shopping. However, the government responsibility for it is absent in terms of insufficient investment in technology, fund, and personnel; unsound legislation; inefficient online management and supervision system, and obstructed appealing and feedback channel. The government should improve the responsibility by guiding and supporting the online con- sumption of the aged groups, supervising and regulating the shopping environment, setting up and improving online consumption manage- ment system for the aged, and advocating the old-age groups to establish a positive online consumption view.