景德镇陶瓷文化创意产业价值传导的内涵与特征研究

The Connotation and Characteristics of Value Conduction of Jingdezhen Ceramic Culture Creative Industry

随着经济全球化、文化全球化的日益深入,景德镇陶瓷文化创意产业已经发展成为影响区域社会发展的重要支撑产业,其低碳、低能耗、高附加值的优势,使其成为区域社会发展的关键组成部分,也代表了区域竞争力和综合实力。但许多深层次的价值传导问题亟待解决。政府部门应该重视价值管理;学界应该从内部因素出发,研究其内在价值传导原理,将其内部机制与外部市场环境相结合进行研究,从而能够进一步找出促进其价值增值的策略,提升整个产业创新效率,完善其盈利模式,促进景德镇陶瓷文化创意产业的竞争力得到较好的提升。

With the increasing development of economic and cultural globalization, Jingdezhen ceramic culture creative industry has be- come the important support industry which influences the regional social development. It has become the key part of regional social devel- opment by means of the advantages of low carbon, low energy consumption and high added value, and also represents the regional compet- itiveness and comprehensive strength. But many deep value conduction problems need to be solved. Government departments should pay more attention to the value management and academic should study the intrinsic value conduction principle from the perspective of internal factors and combine the internal mechanism and external market environment, so as to further find out the value-added strategy, increase the industry innovation efficiency, improve the profit model, and promote the competitiveness of the Jingdezhen ceramic culture creative industry.