摘要
货物运输是一个劳动密集和高风险的行业,长期以来,运力资源组织的"散小乱差"一直没有得到根本的转变。平台化运力组织模式在转变经济增长方式,推动产业融合集聚,促进物流企业创新等方面的作用日益凸显。通过以线上粘性和线下体验为内生变量,以市场机会能力与客户转化能力为中间变量,构建了平台化货运运力组织对物流企业创新能力的影响模型。
The freight transport is a labor-intensive and high-risk industry. For a long time, the scattered, small, disordered and bad transport capacity of resource organization has not been fundamentally changed. The effect of platform transport capacity organization model is increasing in terms of the transformation of economic growth mode and industry amalgamation agglomeration and logistics enter- prises innovation. Taking online viscidity and offline experiences as the endogenous variables, market opportunities and customer conver- sion ability as the intermediate variables, the study builds the influence model of platform freight transport capacity organization on logis- tics enterprise innovation ability.
作者
张晓东
何攀
ZHANG Xiaodong HE Pan
出处
《商业经济》
2017年第4期57-59,88,共4页
Business & Economy
基金
浙江省社科联课题项目:浙江省平台化货运运力组织模式研究(2015B030)
浙江省自然科学基金项目:跨境贸易电子商务与物流及通关资源协同机制研究(Y16G020046)
中国物流学会重点课题:O2O模式下电商物流发展研究
宁波市智慧城市规划研究院重点课题:宁波消费生产制造企业开展O2O电商的现状及对策研究
关键词
平台经济
物流
创新能力
运力组织
platform economy, logistics, innovation ability, transport capacity organization
