“甄嬛体”的泛化、价值及前景预测

On the Generalization,Values and Prospect Prediction of the Zhenhuan Style

"甄嬛体"是借助电视剧《甄嬛传》而在网络上兴起的一种古色古香、精炼考究、典雅含蓄的网络流行语体,它仿拟的是一种复古的风格,有多种变体,已经成为一种强势模因,并跨越网络,在现实中频频得以应用。"甄嬛体"是网民的自娱自乐和个性化表达,它不仅使汉语的表达更加丰富、精细,而且在日常交流中,有着独特而有效的语用效果和交际价值。从"甄嬛体"的泛化过程看,它可能在短期内风光无限,但其远景则难以乐观。

The Zhenhuan style which is now popular on the Intemet originated from the TV series of ＂The Legend of Zhen Huan＇. The Zhenhuan style possesses a tendency towards idolizing the ancients, featured by precision and elegance. There are different versions of the Zhenhuan style, which is crossing the Internet and is applied in the reality frequently. The Zhenhuan style now becomes a strong meme. As the netizens＇ self-entertainment and their individualized expression, the style has not only made the Mandarin Chinese richer and more accurate but also had a special and effective pragmatic effect and communication significance to a certain degree in daily communication. The investigation and the analysis of the generalization of the Zhenhuan style forecast that it might be widely sp^ad in a short time, but in the long run, its prospect would be not optimistic.