南通特色旅游开发与城市品牌建设研究

Study on Development of Characteristic Tourism and Construction of City Brand of Nantong

我国旅游业已经进入了深入开发文化资源,丰富旅游产品内涵与旅游地形象的新阶段。南通市应大力挖掘文博旅游资源内涵,形成特色突出、参与性强、寓教于游、主题突出、科技先进的组合产品,促进本地旅游产业的发展和城市旅游形象的提升。

China’s tourism industry has entered a new stage of deeply developing cultural resources, enriching the connotation of tourism products and tourism destination image. Nantong should make great efforts to excavate tourism resources connotations of Cultural Exposition, forming combined products with prominent characteristic and theme, strong participation, enjoyable and educational experience and advanced science and technology to promote the development of local tourism industry and improve the city tourism image.